Toxic Rat: 1930 Ford Tudor Hot Rod Wrap Like a King Challenge 2016 Winner
All Hail the King of the Wrap World! It’s official – Toxic Rat is the winner of Avery Dennison’s Wrap Like a King Challenge 2016.
The Exotic Graphix crew, headed by Nick Caminiti, edged out no less than 223 other companies from 21 countries at SEMA Show to be crowned number one in the world. With this being the first year entrants from Australia and New Zealand were eligible to compete, in the process the Victoria-based workshop created history by becoming the first ever victor of this prestigious global competition from the Australasian region.
With 35,000 views in just the first two weeks of launching its entry video, Exotic Graphix was quietly confident of a top three spot, but never dreamed of an outright win.
Taking out Best Wrap in Australia and New Zealand initially placed the team in the top eight regional winners of the world. The prize included a trip to Las Vegas for SEMA Show where the incredible Avery Dennison staff, together with Gas Monkey Garage’s Richard Rawlings, would announce the Wrap Like a King Challenge winner.
After winning the 2016 ASGA Wrap Master Challenge — judged on the fastest, neatest wrap — Exotic Graphix was encouraged to then enter the biggest wrap competition to date with its custom-built 1930 Ford Tudor dubbed Toxic Rat.
“We wanted to shake the industry up a bit - show what we can do”, said Nick. Using the newly released Avery Dennison Supreme Wrapping™ Film Diamond Silver, Exotic Graphix completely templated the Tudor. This would achieve the shapes and edges needed to replicate the 1960s custom Hot Rod paint theme; it consists of lace, fingerprint, sunburst and three-dimensional cube patterns, as well as a custom airbrush piece on the rear, which was scanned and printed in high resolution on Avery Dennison DOL 1460 overlaminate.
Toxic Rat’s entire exterior was wrapped, as was the interior and even the firewall at the back of the engine bay. “Pretty much anywhere paint can go, vinyl has gone”, Nick explained. “If you’re not in the industry, you’d swear it was paint”. It’s the ultimate example of “laid, not sprayed!”
As a business, Exotic Graphix offers a unique, creative and customised service beyond wraps for cars. The company provides corporate signage for fleet vehicles and boats, retail displays and fit-outs, home restyling, graphic design and digital printing, as well as advertising solutions.
“I believe our team is up there with the best in the world. We’ve had so much support from family, friends and suppliers to get to where we are”, said Nick proudly, “And we have to thank our clients past and present. We wouldn’t be in the position we are without them. They give us opportunities that make us stand out from the rest. We can’t wait to see what 2017 brings!"